Work Overview:

To strengthen Adidas’ position as a leader in bringing together sport and culture, the project aims to create excitement and awareness around the Adidas NHL jerseys in NYC through the lens of local creators. To achieve this, a collaboration with a photographer and videographer is planned to capture four local creators influenced by hip-hop and streetwear, showcasing the Adidas NH jerseys of New York teams: Rangers, Islanders, Devils, and Sabres. Additionally, digital content incorporating photography and motion design will be produced for advertising purposes, adhering to a 15-second duration limit per video.

Objectives:

1. Generate excitement and awareness around Adidas NHL jerseys in New York City.
2. Strengthen Adidas' position as a leader in merging sport and culture.
3. Showcase the collaboration between Adidas and local creators influenced by hip-hop and streetwear.

Scope of Work:

The scope involves collaborating with photographers and videographers to capture local creators showcasing Adidas NHL jerseys in iconic NYC locations, adhering to specific styling and footwear requirements, and delivering a comprehensive range of high-quality photos and motion design videos for digital advertising.

• Collaborate with a photographer and videographer to capture local creators wearing Adidas NH jerseys in various NYC locations, such as alleyways, subway stations, and urban street corners.
• Ensure styling adheres to fall/winter pieces without competing brand logos, paired with Adidas footwear including Samba, Superstar, Gazelle, and Alphabounce.
• Deliver 27 photos for Adidas NYC and 35 photos for Adidas Hockey, including individual shots, group shots, detail shots, and laydown style shots of the jerseys.
• Produce social media videos and stories incorporating motion design, limited to 15 seconds each, to be used for advertising the marketing campaign.

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In conclusion, the collaboration with local creators, paired with captivating photography and motion design, aims to elevate Adidas' presence in merging sport and culture, particularly in the context of NHL jerseys in New York City, fostering excitement and awareness among the target audience.